Therapy practice / client work / 2026
familiar foundation,
clearer way forward
A thoughtful redesign and expanded rebranding that reimagines Prodigy’s original logo as a calm, cohesive identity built for connection and growth.
the project
This project began as a redesign of the original Prodigy Therapeutic Solutions logo and grew into a complete reimagining of the brand. The existing identity already carried meaningful ideas around the mind, personal growth, and therapeutic support. The challenge was to preserve that heart while creating a system that felt more refined, reassuring, and adaptable.
The expanded identity translates those ideas into a simplified symbol, an elegant wordmark, a grounded navy-and-sage palette, and a warmer editorial voice. The result feels credible enough for a clinical practice while remaining personal, calm, and accessible to the people it serves.
Identity evolution
same heart → clearer form
The original mark visualized the relationship between mental health and growth through two profiles, a brain, and a plant. For the redesign, I distilled those overlapping ideas into one flexible symbol: a person held within a sweeping, supportive form.
The simplified silhouette retains a sense of care and progress without relying on several separate illustrations. It scales cleanly, reproduces consistently, and can sit confidently beside the new high-contrast wordmark.
Behind the work
I began by identifying what was essential in the original identity: support, inner growth, and the relationship between mind and wellbeing. Removing extra visual information made those ideas easier to understand and gave the mark the flexibility a growing practice needs.
Deep navy creates stability and professional trust, while soft sage and warm neutrals keep the system from feeling institutional. Refined typography adds maturity, and generous spacing gives sensitive messages room to breathe.
The redesign became a broader brand system across business cards, environmental moments, educational materials, therapy workbooks, organizational tools, and social content. Each piece uses the same quiet visual language so clients receive a consistent sense of care at every touchpoint.
end of project