Beauty / social media / ongoing agency work / 2026—present
Beauty-focused social content and promotional graphics with a playful, polished campaign sensibility.
Client work created through BEHOLD Agency
The work
Ongoing social and marketing design for Ruby & Millie through BEHOLD Agency, including a two-frame seasonal giveaway campaign highlighting blush shades and lip butter balms. Designed to bring campaign messaging and beauty imagery together in a cohesive, engaging format.
Selected social creative / Instagram
Two-frame seasonal giveaway campaign for Ruby & Millie.
My contribution
Working through BEHOLD Agency, I designed two Instagram giveaway frames for Ruby & Millie. My contribution included campaign layout, typography, image selection and editing, and revisions to align the creative with the brand's visual direction. The deliverables communicated the giveaway concept and prize details as a coordinated social campaign.
Creative thinking / design decisions
A seasonal beauty giveaway has two jobs: catch attention quickly and make the entry details easy to understand. With blush and lip products at the center of the campaign, the visual direction needed to feel playful and beauty-led without competing with the message.
I approached the two Instagram frames as a connected mini-campaign rather than separate graphics. A cohesive pink-led palette, bold hierarchy, and editorial-style product imagery help the announcement feel celebratory while giving the informational frame a clear purpose.
The first frame leads with the giveaway hook; the second makes space for what winners receive. I considered how the typography, image scale, spacing, and visual texture work together at mobile size, where the campaign would actually be seen.
The work involved image selection and editing, layout revisions, and adapting the creative to the brand's existing visual direction through BEHOLD Agency. The result is a coordinated two-frame concept that balances campaign energy with readability.
A strong social campaign doesn't need every element to shout. Clear hierarchy lets the exciting parts stand out—and makes the practical details easier to follow.
more to come